BSNL has gone on a renewed marketing blitz to attract more customers to its broadband service. The latest move includes a reduction in the HCL PC + BSNL Broadband offer, dropping the price down to Rs.500 per month. Moreover, the monthly modem rental of Rs.100 has also been dropped.
Besides the PC combo, BSNL are also offering discounts and freebies to dial-up users and new phone subscribers. All this is in a bid to meet a target of 1 million subscribers (previously an ambitious 3 million) by the end of this financial year. The current BSNL subscriber base stands at a modest 235,000.