Survey: eBay most trusted for privacy
eBay is apparently the most trusted American company in terms of privacy, according to a survey of 6,300 people. Google didn't make it to the top 20.
Web search leader Google Inc., which has recently come under fire from privacy advocates for its plan to deliver advertising based on key-words in messages sent through its planned Gmail service, received a positive ranking but did not place among the top 20.
Consumers said they cared most about a company's overall reputation for product and service quality, followed by whether it limits the collection of customers' personal information. Third most important was whether companies use advertisements and solicitations that respect consumer privacy.
eBay also owns PayPal, an online payment service. CNN Money is carrying this story.
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