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Intel strips ''gigahertz'' from computer chip names

Submitted by Karthik on 24 March, 2004 - 00:30

A report in Reuters states that Intel have decided to stop using speed as the sole marketing weapon in it's arsenal, and are going to be introducing "families" of products based on series/model numbers instead.

Intel's new model numbers give each Intel processor brand a series number. Within desktop computer chips, for instance, the low-end Celeron chip will be given the 300 series, the high-end Pentium 4 will be given the 500 series label, and its Pentium 4 Extreme Edition will be given the 700 series.

Within each series, a higher number -- a 350 series versus a 330 series, for example -- will signify a broader array of features in the chip.

Prepare yourself to be inundated with new marketing jargon and a million TLAs..