The Financial Express is carrying a story on plans by and American company - Kasenna to offer Bollywood movies to Indian audiences worldwide via Video-On-Demand.
The company has begun studying and understanding the various issues involved with licensing in India. Mr Gray said, “Licensing issues differ from country to country, which is what we need to understand. As of now, we will go back and conduct a market study and also try and get the feel of the American appetite for Indian movies.”
Kasenna has had its presence in India for a year. The company has its research and development centre and officials have indicated India to be the fastest growing operation.
Bollywood is now going to spread like the plague :S Let's hope international audiences push for better overall quality..