Sony and McDonald's have worked out a promotion deal where McDonald's Big Mac customers get a free download of a song of their choice from Sony Connect.
The tie-up comes as Sony plans a late-June launch for its online music store, Sony Connect, in France, Germany and Britain, with the Nordic and Benelux regions to follow by year-end and Spain for next spring, Sony said.
Thursday's alliance is the latest link-up between a mass market consumer brand and a technology firm to promote a fledgling online music store and tempt teenage song-swappers away from free download services such as Kazaa and WinMX.