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Silicon Valley techies target B'wood

Submitted by Karthik on 19 April, 2004 - 22:54

The Economic Times is carrying a story today on the barrage of NRI silicon valley techies who are investing heavily in Bollywood.

More than a dozen odd Indo-American techie-sponsored projects are in the pipeline, a trend that is now even attracting attention of hardcore venture capitalists from the Silicon Valley.

Vivek Wadhwa, who co-founded two tech companies, is enjoying the media attention around his soon-to-be launched movie, My Bollywood Bride , along with Bollywood actress Kashmira Shah and her American banker husband. Wadhwa has already raised over half the funds required for his $1-million film project – to be shot in United States and India – through family and friends in the Indian technology diaspora.

Sounds like people with too much money catering rubbish to people with too little taste :S