... appears to be evangelism. Everybody nowadays is an evangelist evangelising their evangelisms and marketing themselves as such. It used to be that people were labelled as evangelists, but it's now bandied about in the same breath as MCSE, MCP and what not :S It's a bit like the neighbourhood Godman prefixing his name with a few "Shri"s and other honourifics :|
Good evening, I'm Shri Shri Bhagavan Karthik Maharishi Ev. Please leave your footwear at the door.
eek.
-K