Amazon has finally entered India by launching Amazon.in. While they've had a presence here for a while and even operated Junglee.com to test the waters, this is a momentous step and hopefully a sign of better times to come. However, just like Flipkart has done in the last few months, Amazon too is tiptoeing around Indian government FDI regulations on multi-brand retail by not positioning itself as a seller. It is, instead, a marketplace where it allows multi-sellers to, er, sell multi-brands.
Amazon has launched a Kindle Store specifically for India where books can be bought in rupees. While this looks interesting with works by a number of Indian authors also being made available, what is just as exciting is that Indians can finally get their hands on a Kindle without having to import it themselves. Amazon has tied up with Tata's Croma to offer the Kindle for Rs. 6999.