The BBC is running a story on a Bihari NGO named Gram Vikas Parishad who have thought up an ingenious way to protect trees in danger of being cut down. What they do is cover tree trunks with Madhubani paintings of gods and goddesses thereby hoping to prevent "god-fearing Indians" from chopping them down.
On various measures taken within Wipro, Ashutosh Vaidya, vice-president, personal computing division, said, "Wipro has been actively working on the issue since August, 2005. We had set up an environment management team to lead Wipro's initiatives on this front. Over the last one year, we have defined the process, identified suitable disposal mechanisms, created service points across the country, identified technically competent disposal agencies and setup a process for disposal of e-waste."