India's mobile music industry will apparently soon overtake its conventional counterpart, with projected sales for 2006 set at INR 7.2 billion.
Airtel has a subscriber base of 20m, out of which 6m use mobile music services. During the last financial year, the company registered about 50m downloads. This year, music downloads are slated to go up as the company adds more subscribers.
For instance almost all operators have launched an "Easy Music" service that allows subscribers to walk into a mobile phone outlet, choose their favorite music from a huge catalogue of music in as many as 20 languages and download onto their mobile phones -- or even other digital devices like iPod -- for as little as 15 cents each for a Hindi song or 30 cents for an international song.Links: WP herald, Economic Times, Rediff.