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Branded clothing and India's online retailers

Submitted by Karthik on 10 August, 2012 - 23:19

If you are one of those people who has paid through the nose for trendy, branded, American clothing via an online Indian retailer, then you might be interested in this article on Reuters. According to the report, it's highly likely that you have either bought old stock, unlicensed stock, or plain ol' counterfeit dregs.

Some of the clothing available on Indian websites found its way through distributors in Asia, the Middle East, Europe and the United States who buy off-season or overstocked merchandise and sell it in countries where they hope demand is higher.

In other instances, online retailers bought from local manufacturers who supply the global brands. Those manufacturers are not supposed to sell apparel with name-brand labels, two Indian lawyers said.

The article goes on to state that the brand owners are, for the moment, content to sit back and gauge the demand for the products in India.