"Outlook Traveller Incredible Sri Lanka Offer"
Thus stated the subject line of an e-mail I received at 2:30 a.m this morning. :S I receive this missive all because I signed up on their website a few months ago to view an article. Nowhere did it state then (and I tend to notice these little man-traps), and nowhere does it state now - on the registration form - that signing up to India's premier magazine would also make me eligible for an *Incredible Getaway* to our war ravaged neighbour. But nevertheless, here I am thanks to the wonders of Outlook's groundbreaking opt-out marketing strategy.